Case Study

Improved penetration and marketing ROI for global telecom carrier

Case Studies / Telecom / Improve Marketing ROI

Large telecom carrier was experiencing deteriorating ROI on marketing campaigns, and lower penetration among prospects in a key market.


Opportunity


Traditional response models tend to improve response rates by exclusions. Our focus was on customer actions/queries in near term to determine optimal offer for each prospect.

Qrosswalk®


We developed an innovative analytical framework to combine prospect characteristics and detailed historical information on contacts/response to determine the “next best” personalized offer.

Value Delivered


We increased the conversion rate by 40% over a period of 2 years and reduced the cost of conversions by approximately 50%. We reduced the necessary touchpoints required for conversions from 11 to 6.