An innovative approach to solving your problems
"Big data" isn’t about data analytics or data science. It’s about solving problems. With innovative thinking, new perspectives, and cross-vertical experience, we’ve have been able to address the deeper problems that all businesses face. Our diverse team has cemented our proven approach.
For example, we helped a large global retailer improve its response rate to direct mail/email by over 40% by rethinking the traditional response modeling based approach. We came up with an innovative approach that incorporated their prospect’s history and likelihood to respond.
Advanced analytics with long-term benefits
Our unique approach, called Qrosswalk, turns data into a reusable resource. We create models that update automatically (or can be rerun), so that the benefits continue beyond the delivery of the final solution.
For example, for an e-commerce category leader, we established a methodology and process for on-going evaluation of forecasting accuracy. Our models improved accuracy by 15-20% over existing models by incorporating campaign and product substitution effects.
Deep sector experience that understands your business
Your operations are unique, so you need custom analytical methods. Our team is responsive and committed to applying their broad analytics experience to drive better outcomes for your business. You need recommendations that are grounded in reality and closely tied to your business objectives. With QuaEra, you’ll have clear, action-orientated discussions with our team about your business goals. We pull insights from your data that allow you take action today.
For example, our deep understanding of the life insurance industry allows us to combine actuarial and data science techniques to explain adverse mortality experiences where traditional actuarial techniques can’t.