Accurately attributed acquisition costs across marketing channels
Case Studies / Banking / Improve Marketing ROI
The card division of a global bank was looking to assess impact of display advertising on all other digital channels.
The existing attribution ascription was judgmental. Our goal was to identify the true cost per acquisition across each digital channel.
We successfully linked multiple data sources (including referral, campaign, Facebook API, media plan, clickstream, and others) to quantify the overall effect of display advertising on other channels.
By accurately capturing cross channel effects, we were able to impact the client’s marketing channel investments. We provided a cost per acquisition figure for each channel.