Contact channel optimization
Case Studies / FinTech / Customer Acquisition
Client with significant overlap in marketing channels wanted a test design to identify the best contact channel for each population segment – drive better targeting and Improved Response rates.
How do we communicate with a prospect via their preferred channel of communication (in order to maximize response rates).
Leveraged experimentation based data science methodologies to developed robust test design including test tree, cells, assignment logic, expected cell size and metrics for post campaign analysis.
Designed and delivered typing algorithms to predict prospect level channel preferences for outbound direct marketing.