Improved the ROI of third party targeted advertising
Case Studies / Banking / Improve Marketing ROI
A global insurance provider was looking to improve its return from online third party advertising.
Our goal was to achieve higher conversions by pursuing online targeting strategies that would attract leads of a higher quality.
We used digital data management platforms and offline variables for over 130 million households. We developed targeting schemes for better online advertising.
By working closely with the client and third party media agency, we were able to improve ROI of marketing spend by 30%.