Increased Existing Customer Revenue by 18%
Case Studies / Insurance / Improve Marketing ROI
Top 3 Luxury Club Destination company was looking to stabilize cost upstarts in an ultra competitive limited growth environment.
Providing the client insights on overcoming market segmentation position and a limited opportunity to grow the market (highly saturated). Variable cost upstarts have disrupted the existing business model.
Identify members that are thought to be likely to upgrade using markers of booking lead time, membership rewards redemption, and others.
This, in addition to increasing customer retention, resulted in an 18% increase to Revenue. Profitability also increased because upgrades were higher margin offerings.