Increased pharmaceutical, device and diagnostic sales by 291% and profitability by 25%
Case Studies / Healthcare / Increase Sales
Large pharmaceutical, device, diagnostic company sought a new approach for greater sales and marketing growth and enhanced profitability.
Shift from a traditional feature/benefit/price sales, marketing and contracting approach, to one that’s key issues-based as defined by the customer.
Conducted primary research with C-Suite and other Senior Executives at leading hospitals and health systems, along with secondary research analytics which lead to novel industry “first” platform for more effective Account Management, Contract, Market Access, Sales and Marketing.
Sales grew 291% in 2 years with 25% improvement in profitability and higher customer satisfaction at C-Suite level