QISS can identify lower risk life insurance prospects and increase marketing ROI.
Every business needs to understand its customer. That’s even truer for insurance providers. QISS is a profiling tool for assessing the mortality risk of individuals based on a variety of factors that aren’t included in traditional models. It provides granular visibility of mortality risks, allows you to prioritize your marketing for better penetration rates, and gives you a clear picture of new customers before underwriting. No personal information is necessary from the insured. This means you can provide accurate quotes for applicants without going through the underwriting process, helping you operate at scale. QISS scores are generated by collecting data from the Centers for Disease Control and Prevention, the U.S. Census, and other private and public sources, then combined variables into a single score using a sophisticated proprietary algorithm. Armed with a clear mortality assessment, insurance providers can create strategic pricing models that best serve their customers and stakeholders.